A good experiential marketing effort makes customers feel like the product or service is theirs and these motivated consumers then become product _______ who influence family and friends to try the product.
A)palsies
B)laggards
C)advocates
D)all of the above

Question

Quizplus · Accepted Answer

Advocates are loyal customers who become strong advocates for a product or service after having a positive experiential marketing experience. They are the ones who spread positive word-of-mouth and influence their family and friends to try the product, thus leading to increased sales and revenue. Palsies and laggards, on the other hand, are not relevant to experiential marketing.

A Good Experiential Marketing Effort Makes Customers Feel Like the Product