The attractiveness of a waiting environment may influence perceptions regarding which unique service characteristic?
A)Product
B)Promotion
C)People
D)Physical evidence

Question

Quizplus · Accepted Answer

The attractiveness of a waiting environment relates to the physical evidence of a service, such as the ambiance, decor, and comfort of the surroundings. Therefore, the unique service characteristic influenced by the waiting environment is physical evidence.

The Attractiveness of a Waiting Environment May Influence Perceptions Regarding