Variables that are used when researchers believe that purchasing behaviour is correlated with the personality or lifestyle of consumers are called which of the following?
A) Sociological
B) Demographic
C) Psychographic
D) Behavioural
Correct Answer:
Verified
Q27: Why is segmentation important for organizational markets?
A)So
Q28: A company who develops a single marketing
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Q30: Which of the following is a useful
Q31: When a company evaluates each segment and
Q33: Which of the following is an example
Q34: Which form of segmentation attempts to group
Q35: Usage, a consumer segmentation variable, segments consumers
Q36: Which of the following is an example
Q37: Which of the following is not a
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