Benefit segmentation provides an understanding of which of the following?
A)The benefits of certain marketing strategies
B)When people buy in a market
C)The level of people's usage of certain products and services
D)Why people buy in a market

Question

Quizplus · Accepted Answer

Benefit segmentation focuses on identifying the specific benefit(s) that a consumer seeks when making a purchase, which helps in understanding why people buy in a market. It does not provide information on marketing strategies, buying behavior, or usage level.

Benefit Segmentation Provides an Understanding of Which of the Following