Repositioning involves which of the following?
A)Changing the location of where a product is stocked in a store
B)Changing advertising strategy
C)Changing the target markets, the differential advantage or both
D)Changing the price of a product or service (e.g. offering discounts)

Question

Quizplus · Accepted Answer

Repositioning involves changing either the target markets or the differential advantage of the product/service or both, without necessarily changing the product's physical attributes. Repositioning doesn't necessarily involve changing the location of where a product is stocked in a store or changing the price of a product or service (e.g. offering discounts). While changing the advertising strategy may be a part of repositioning, it is not the only thing involved in repositioning.

Repositioning Involves Which of the Following