A marketing research agency that carries out all activities in the marketing research process is known as a _______ agency.

Question

Quizplus · Accepted Answer

A full-service agency is one that carries out all activities involved in the marketing research process, including designing the research, collecting data, analyzing it, and providing recommendations based on the findings. Full-service agencies are often preferred by clients as they offer a one-stop-shop for all their research needs, instead of having to work with multiple agencies.

A Marketing Research Agency That Carries Out All Activities in the Marketing