Which of the following is not a distribution variable of the macroenvironment used in an external marketing audit?
A) Power changes
B) Choice criteria
C) Channel attractiveness
D) Growth potential
Correct Answer:
Verified
Q94: A SWOT analysis is a structured approach
Q95: Which of the following statements is true?
A)Planning
Q96: The marketing audit consists of both an
Q97: An external marketing audit does not cover
Q98: Effective marketing strategies infuse organizations with a
Q100: In tandem with the business mission, an
Q101: One of the criticisms frequently leveled at
Q102: Marketing objectives need to be SMART. This
Q103: The _ of productivity assumes that a
Q104: Factors influenced by marketing activity, such as
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