Reducing the time-to-market for a new product
A)is only possible if a company has formed strategic alliances with its suppliers.
B)generally increases long-run product costs because of the need to develop new production processes.
C)results in the ability of a firm to pursue a cost leadership competitive strategy.
D)may result in design flaws,a need for engineering change orders,and customer "bad will."

Question

Quizplus · Accepted Answer

Reducing the time-to-market for a new product may result in design flaws, a need for engineering change orders, and customer dissatisfaction if the product is not properly tested or if there are issues with the production process. While forming strategic alliances with suppliers may help streamline the process, it is not the only factor in reducing time-to-market. Pursuing a cost leadership strategy may or may not be a result of reducing time-to-market, as it depends on the specific product and market. Increasing long-run product costs may also be a consequence of reducing time-to-market, but this is not always the case.

Reducing the Time-To-Market for a New Product