The life cycles of many products are becoming shorter
A)causing companies to recognize that it may be more advantageous to confront,rather than compete with,the competition.
B)making products in the maturity stage of their life cycle the basis on which firms expect growth to be generated.
C)so companies spend less and less on product design and development because products will not last as long as previously.
D)meaning that tools such as benchmarking and target costing become less important in adapting to the competitive environment.

Question

Quizplus · Accepted Answer

When the life cycles of products become shorter, it becomes more important for companies to quickly adapt and respond to the competition. Rather than solely focusing on competing with them, companies may find it more advantageous to confront the competition and differentiate their products.

The Life Cycles of Many Products Are Becoming Shorter