The ____ is the highest rate of return that can be earned from the most attractive,alternative capital project available to the firm.
A)accounting rate of return
B)internal rate of return
C)hurdle rate
D)opportunity cost of capital

Question

Quizplus · Accepted Answer

The opportunity cost of capital is the highest rate of return that can be earned from the most attractive alternative capital project available to the firm. It represents the potential benefits an investor misses out on when choosing one investment over another.

The ____ Is the Highest Rate of Return That Can