Richard,a venture capitalist,funds budding entrepreneurs on the basis of the business plans presented.When a business plan is complex,logical,and presented in a detailed manner,Richard is convinced and provides funding to the entrepreneur.This implies that Richard:

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Richard is more likely persuaded by using central route processing, which involves detailed and logical analysis of the information presented in the business plan. This type of processing requires effortful and thoughtful consideration, suggesting that Richard has a higher need for cognition. The other options suggest a low need for cognition, impatience, or a lack of enjoyment in thinking, which do not align with Richard's behavior in funding entrepreneurs based on detailed business plans.

Richard,a Venture Capitalist,funds Budding Entrepreneurs on the Basis of the Business