The management concept of customer orientation causes a company to spend large amounts on advertising to convince customers to buy the company's standard products.

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The management concept of customer orientation focuses on meeting the specific needs and desires of customers, rather than just promoting standard products. This means that a company may invest in research and development to create new products or modify existing ones to better meet customer demands. While advertising may still be used to promote these customer-centric products, the overall goal is to create products that customers actually want and need, rather than convincing them to buy something that doesn't fully meet their needs.

The Management Concept of Customer Orientation Causes a Company to Spend