In _____, the leader's personality is more important than the beliefs she or he preaches.

Question

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In cult conversion, the leader's personality and charisma are crucial in attracting and retaining followers, often to the point of persuading them to abandon their previous beliefs and lifestyles. While brainwashing and persuasion may involve the influence of a dominant individual, they do not necessarily rely on the leader's personality above all else. A reference group refers to a social group that an individual uses as a standard for their behavior and values, but does not necessarily involve a charismatic leader.

In _____, the Leader's Personality Is More Important Than the Beliefs