Question 1

A company that uses an organizational structure based on "Dinner Products" or "Baked Goods" uses

Accepted Answer

The organizational structure based on "Dinner Products" or "Baked Goods" suggests that the company is using product line groupings to organize its operations. This means that the company has separate departments or teams for each product line, with each team responsible for the marketing, production, and distribution of its respective product line.

Question 2

General Mills uses a marketing structure in which one person is ultimately responsible for the marketing of a specific product. For instance, one person is responsible for setting marketing goals and developing and implementing related marketing strategies for the well-known breakfast cereal, Cheerios. This person, who takes responsibility for the success or failure of the marketing of Cheerios, is called

Accepted Answer

This type of marketing structure is known as a product management structure, in which a product manager is responsible for overseeing all aspects of the marketing of a specific product, including setting goals, developing strategies, and ensuring its success in the market. Therefore, the person responsible for Cheerios marketing in General Mills would be considered a product manager.

Question 3

Functional groupings are organizational groupings

Accepted Answer

Functional groupings represent the different departments or business activities within a firm.

Question 4

Procter & Gamble uses category managers to organize by "global business units" such as baby care and beauty care. Cutting across country boundaries, these global business units implement standardized worldwide pricing, marketing, and distribution strategies. The baby care category manager would have

Accepted Answer

The baby care category manager would have profit and loss responsibility for all baby care products in the line, which means they would be responsible for the financial performance of the category.

Question 5

Market-based groupings are organizational groupings

Accepted Answer

The answer of Market-based groupings are organizational groupings
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Question 6

A company that uses an organizational structure by marketing department, finance department, human resource department, etc., is most likely using __________ groupings.

Accepted Answer

The use of marketing department, finance department, and human resource department indicates that the company is using functional groupings, where employees are organized by the functions they perform within the company. Reseller groupings would involve organizing employees based on the type of reseller they work with, task-based groupings would involve organizing employees based on specific projects, product line groupings would involve organizing employees based on specific product lines, and market-based groupings would involve organizing employees based on specific markets or customer segments.

Question 7

Organizational groupings that represent the different departments or business activities within a firm are referred to as

Accepted Answer

Functional groupings represent the different departments or business activities within a firm, such as marketing, finance, operations, and human resources. Reseller groupings refer to the types of intermediaries who sell a company's products or services, geographical groupings refer to different regions or countries where a company operates, product line groupings refer to the different types of products or services a company offers, and market-based groupings refer to specific customer segments or target markets.

Question 8

Ingram Micro is the biggest computer wholesaler in the world. It has two divisions. One provides supplies for companies that manufacture computer products, such as IBM and Microsoft. To them it sells motherboards, monitors, etc. The other has been developed to serve the needs of the resellers and retailers that sell computers to businesses and individual customers. To them, it sells user-ready computers. In this example, Ingram Micro most likely would use which type of organizational structure for marketing?

Accepted Answer

The answer of Ingram Micro is the biggest computer wholesaler...

Question 9

The essence of marketing evaluation is: (1) comparing results with planned goals to identify deviations and (2) __________.

Accepted Answer

Taking corrective actions is essential in marketing evaluation to address any deviations from planned goals and ensure future success.

Question 10

Organizational groupings in which a unit is responsible for specific product offerings are referred to as

Accepted Answer

Product line groupings refer to the organizational structure in which a unit is responsible for specific product offerings. This type of grouping allows the team to focus on the unique needs and characteristics of each product line and develop specialized strategies to help maximize sales and profits.

Question 11

Another commonly used term for product manager is

Accepted Answer

The key person in the product or brand group is the manager who heads it.This person is often called the product manager or brand manager.This person and his or her assistants comprise the product group or brand group.

Question 12

Organizational groupings based on specific customer segments are referred to as

Accepted Answer

Market-based groupings are formed based on specific customer segments, such as demographics, psychographics, and behavior patterns. This allows organizations to tailor their marketing and sales efforts to the needs, preferences, and behaviors of each market segment, leading to higher customer satisfaction and loyalty. Functional groupings are based on specific functional areas, such as marketing, finance, and operations. Reseller groupings are based on the types of intermediaries or distributors that a company uses. Geographical groupings are based on specific regions or territories in which a company operates. Product line groupings are based on specific types or categories of products that a company offers.

Question 13

A company that uses an organizational structure based on __________ uses functional groupings.

Accepted Answer

An organizational structure based on functional groupings organizes different departments or business activities within the firm. Therefore, the best answer is (E) different departments or business activities within the firm.

Question 14

A company that uses an organizational structure based on its snowboards, skiing equipment, and ice skates would most likely be using a __________ grouping.

Accepted Answer

A product line structure groups departments together based on specific product lines, in this case, snowboards, skiing equipment, and ice skates. This allows for a more focused approach to marketing and production within each product category.

Question 15

The strategic marketing process involves three phases: planning, implementation, and

Accepted Answer

The strategic marketing process involves planning, implementation, and evaluation. Evaluation is the final phase where the effectiveness of the plan is assessed and any necessary adjustments are made for future improvements.

Question 16

Geographical groupings are organizational groupings

Accepted Answer

Geographical groupings are used to subdivide sales territories based on their physical location. This helps in organizing sales teams and targeting customers based on their geographic location. It does not necessarily represent different departments or business activities within a firm or specific customer segments. It is also different from product groupings, where a unit is responsible for specific product offerings. Geographical groupings are often used in combination with other organizational groupings, such as market-based or product-based grouping.

Question 17

A matrix organization

Accepted Answer

A matrix organization combines a market-based structure with product groupings, allowing for cross-functional teams to work on specific projects or products while still reporting to their functional managers. This structure is designed to promote efficiency and innovation, but can also create communication and power struggles.

Question 18

Organizational groupings in which sales territories are subdivided according to location are referred to as

Accepted Answer

Geographical groupings are based on location and are commonly used for sales territories. The other options do not pertain to location-based subdivisions. Functional groupings are based on department or function, reseller groupings are based on type of intermediary, product line groupings are based on product category, and market-based groupings are based on customer type or behavior.

Question 19

Within DuPont's textile fiber department, there is a separate product manager for rayon, acetate, Orlon, nylon, and Dacron. The product manager for DuPont nylon would be responsible for

Accepted Answer

The product manager for DuPont nylon would be responsible for making long-range plans for nylon, as he/she is specifically in charge of that product within the textile fiber department.

Question 20

Many large, packaged goods marketers like Procter & Gamble, Kraft, and Pillsbury have used the product manager (or brand manager) system of marketing organization and implementation. Which of the following is the key advantage of this system?

Accepted Answer

The key advantage of the product manager system is that the product managers can assume profit-and-loss responsibility for the performance of the product line, allowing for more accountability and focus on profitability. The other choices are incorrect; product managers typically have significant authority and long-term orientation, but they do not have direct responsibility for research and development, nor do they have line responsibility over sales managers.

Quiz 22: Pulling It All Together: the Strategic Marketing Process