A marketing manager for a décor and housewares company should carefully review the company's website because the shopping and buying path for cross-channel consumers indicates that company websites should
A)be unilateral.
B)focus on high-tech customers.
C)allow dual distribution.
D)be different.
E)encourage market penetration.

Question

Quizplus · Accepted Answer

Company websites should be different to stand out from the competition and provide a unique shopping experience for cross-channel consumers.

A Marketing Manager for a Décor and Housewares Company Should