After Michael Drysch made his phenomenal hook shot in the Carmex and LeBronJames.com Half-Court Hero promotion, the footage went viral and earned Carmex over 500 million media impressions across TV, print, online, and social media. The lesson here is to
A)focus efforts on gaining YouTube views.
B)ensure that social media will cross into traditional media.
C)find ways to maximize social over traditional media.
D)find ways to use both social and traditional media.
E)focus efforts on sports-related media such as ESPN.com.

Question

Quizplus · Accepted Answer

The lesson here is to find ways to use both social and traditional media to maximize exposure and reach a wider audience. Carmex's success came from the viral video going beyond social media and into traditional media, resulting in over 500 million media impressions. It's important to have a multi-channel approach and use both social media and traditional media to amplify your message.

After Michael Drysch Made His Phenomenal Hook Shot in the Carmex