An ad for Mercedes-Benz cars showed a heart-shaped box of chocolates with one of the chocolates topped with the well-recognized Mercedes logo. There was no mention of the company name or sign of a product in the ad. This ad was an example of __________ advertising.

Question

Quizplus · Accepted Answer

This ad is an example of reminder institutional advertising because it aims to remind customers about the brand and its association with luxury and indulgence, without focusing on any specific product or competitive comparison.

An Ad for Mercedes-Benz Cars Showed a Heart-Shaped Box of Chocolates