A mother handed her college-aged son a piece of paper and said, "By redeeming this you will receive 25 cents off your next purchase of Birds Eye lima beans." Birds Eye is using a __________ to stimulate demand (trial) for its lima beans.

Question

Quizplus · Accepted Answer

The piece of paper given by the mother is a coupon, which is a common tool used by companies to stimulate demand for their products by offering discounts or special deals to customers. In this case, Birds Eye is using a coupon to encourage the son to try their lima beans by offering him 25 cents off his next purchase.

A Mother Handed Her College-Aged Son a Piece of Paper