The promotional mix includes advertising, __________, sales promotion, public relations, and direct marketing.

Question

Quizplus · Accepted Answer

The promotional mix includes advertising, personal selling, sales promotion, public relations, and direct marketing. Therefore, the best choice for the missing word is "personal selling," which refers to the act of face-to-face communication between a salesperson and a potential customer with the aim of making a sale or building relationships.

The Promotional Mix Includes Advertising, __________, Sales Promotion, Public Relations