The proper blend of elements in the promotional mix depends on the type of product. The three specific characteristics to be considered are __________, risk, and ancillary services.

Question

Quizplus · Accepted Answer

The three specific characteristics to be considered are complexity, risk, and ancillary services. These factors determine the appropriate promotional mix for a product. Complexity refers to how complicated the product is to understand or use, risk refers to the potential consequences of purchasing and using the product, and ancillary services refer to the additional services that accompany the product.

The Proper Blend of Elements in the Promotional Mix Depends