Rolex, a company that takes pride in emphasizing that it makes one of the most expensive watches you can buy, would probably use which competition-oriented pricing approach?
A)customary pricing
B)above-market pricing
C)loss-leader pricing
D)at-market pricing
E)penetration pricing

Question

Quizplus · Accepted Answer

Rolex would use above-market pricing as it positions their watches as a luxury item, emphasizing their high quality and exclusivity. By pricing their watches higher than the average market price, they create a perception of rarity and superiority, which adds to their brand image.

Rolex, a Company That Takes Pride in Emphasizing That It