Gillette budgeted $200 million in advertising to introduce the Fusion razor to male shavers. Such expenditures are often made to stimulate primary demand, or desire for the product __________, rather than for a specific brand, when there are few competitors with the same product.

Question

Quizplus · Accepted Answer

Advertising to stimulate primary demand is often done when introducing a new product class, which the Fusion razor would fall under as it is a new type of razor with multiple blades.

Gillette Budgeted $200 Million in Advertising to Introduce the Fusion