All of the following are true about a skimming pricing strategy when used during the introduction stage of the product life cycle except
A) it capitalizes on the price insensitivity of early buyers.
B) its profit margins may be high.
C) it encourages "me too" entrants into the market.
D) it recovers the R&D costs of the new offering.
E) it helps build unit volume.
Correct Answer:
Verified
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Q46: During the introduction stage of the product
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Q48: A company may choose a skimming strategy
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Q50: The _ stage of the product life
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