Thirty-six percent of sales at supermarkets in the United Kingdom carry the stores' own brand names. Eighteen percent of all supermarket sales in France and Germany carry the stores' own brand names. And in the United States, 14 percent carry the stores' own brand names. These stores use a __________ strategy to sell other manufacturers' products with their own brand names.

Question

Quizplus · Accepted Answer

The given scenario describes the private branding strategy, where the stores sell products from other manufacturers under their own brand names. This increases customer loyalty towards the store and generates higher profits for the retailer. Therefore, private branding is the most suitable option among the given choices.

Thirty-Six Percent of Sales at Supermarkets in the United Kingdom