Vivienne, a college student with limited financial resources, was considering the purchase of a new automobile. She went from car dealer to car dealer in several different cities searching for the lowest price on a new economy car. She devoted a great deal of time and energy to getting the best value for her money. For Vivienne, an automobile was
A)a specialty product.
B)an unsought product.
C)a discretionary product.
D)a shopping product.
E)a convenience product.

Question

Quizplus · Accepted Answer

Vivienne is actively seeking out and comparing different options for a new car, indicating that it is a shopping product. While she may be limited in her financial resources, she is still investing time and energy into finding the best value for her money, suggesting that it is not an unsought product or convenience product. It is also not a specialty product, which would typically cater to a specific niche market, or a discretionary product, which is typically associated with luxury items.

Vivienne, a College Student with Limited Financial Resources, Was Considering