When Home Depot entered the Quebec market in Canada, 2 percent of people were aware of the retail chain. To determine advertising effectiveness during the first 18 months in Quebec, awareness research was done a second time. For this research, it was decided that if at least 50 percent of a 600-person sample of the population were aware of the Home Depot brand, it would continue its present advertising program. This is an example of

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This is an example of a measure of success. The advertising program's success is being measured by the level of brand awareness among the target population. If the target threshold of 50 percent awareness is met or exceeded, the advertising program is considered successful and will continue.

When Home Depot Entered the Quebec Market in Canada, 2