Best Western International, Inc., a national hotel chain, paid couples to film themselves as they spent three to seven days on a cross-country trip. Best Western found that women usually decide when to pull off the road, where to stay overnight, and what amenities the lodging should have to make their stay more enjoyable. These couples made choices in a typical environment, providing __________ research to Best Western.

Question

Quizplus · Accepted Answer

The couples filming themselves on a cross-country trip provide ethnographic research to Best Western. Ethnographic research involves observing and understanding the behavior and culture of a particular group of people, in this case, the behavior of couples while traveling and making decisions about lodging.