Global companies have five strategies for matching products and their promotion efforts to global markets. A same product-adapt promotion emphasis refers to which type of strategy?
A)product extension strategy
B)product adaptation strategy
C)dual adaptation strategy
D)product invention strategy
E)communication adaptation strategy

Question

Quizplus · Accepted Answer

A same product-adapt promotion emphasis refers to a communication adaptation strategy, where the product remains the same but the promotional efforts are adapted to suit different markets.

Global Companies Have Five Strategies for Matching Products and Their