The __________ influences are those present in the purchase situation, which will affect the purchase decision process.
A)economic
B)situational
C)psychological
D)sociocultural
E)marketing mix

Question

Quizplus · Accepted Answer

Situational influences refer to the external factors that affect the consumer's decision-making process in a purchasing situation. These include factors such as time, place, social surroundings, and the purchase reason. The other options listed are different types of influences that may also impact consumer behavior but are not specifically related to the purchase situation.

The __________ Influences Are Those Present in the Purchase Situation