VALS creates profiles of people based on their primary motivation and resources. In the VALS framework, consumers motivated by ______ are guided by knowledge and principles.
A)ideals
B)achievement
C)self-expression
D)Survivors
E)Innovators

Question

Quizplus · Accepted Answer

According to the VALS framework, consumers motivated by ideals are guided by knowledge and principles. These individuals prioritize social and environmental responsibility, as well as personal growth and discovery. They are often receptive to new and unconventional ideas, and are more likely to seek out products and services that align with their values.

VALS Creates Profiles of People Based on Their Primary Motivation