VALS creates profiles of people based on their primary motivation and resources. In the VALS framework, those consumers who seek products and services that demonstrate success to their peers or to a group they aspire to refers to
A)Ideals.
B)Achievement.
C)Self-Expression.
D)Survivors.
E)Innovators.

Question

Quizplus · Accepted Answer

This refers to the Achievement segment in the VALS framework, who are motivated by the approval of others and seek products that demonstrate their success to their peers or to a group they aspire to.

VALS Creates Profiles of People Based on Their Primary Motivation