Febreze is an odor-controlling spray that is manufactured by Procter & Gamble. When Febreze was introduced, a few people in an Internet chat room stated that the product was harmful to house pets. Though untrue, the rumor spread. If P&G had not been convinced it would be a very successful product, it would have dropped Febreze from its P&G product line as a result of
A)negative word of mouth.
B)a lack of back translation.
C)cultural insensitivity.
D)consumer ethnocentrism.
E)poor opinion leadership.

Question

Quizplus · Accepted Answer

Negative word of mouth can have a significant impact on a product's success. If P&G had not been convinced that Febreze would be successful, the negative rumors could have led the company to drop the product from its product line.

Febreze Is an Odor-Controlling Spray That Is Manufactured by Procter