The specialized group of consumers with a structured set of relationships involving a particular brand, fellow customers of that brand, and the product in use is referred to as
A)a brand community.
B)a VALS.
C)an opinion leader.
D)a social class.
E)a buzz group.

Question

Quizplus · Accepted Answer

A brand community is a group of consumers who share a common interest in a particular brand and engage in a structured set of relationships involving that brand, fellow customers of that brand, and the product in use. These relationships can be facilitated through social media platforms and other online communities. Brand communities provide members with a sense of belonging and can lead to higher levels of brand loyalty and advocacy.

The Specialized Group of Consumers with a Structured Set of Relationships