Although an organization's marketing activity focuses on assessing and satisfying consumer needs, an organization must also _______________ the interests of countless other people, groups, and forces that interact to shape the nature of its actions.
A)resist
B)strike a balance among
C)maximize
D)be responsible for
E)minimize

Question

Quizplus · Accepted Answer

While an organization's marketing activity primarily revolves around consumer needs, it cannot ignore the interests of other stakeholders such as employees, shareholders, suppliers, government agencies, and other influential groups. It is essential to strike a balance among these competing interests to ensure the sustainability and long-term success of an organization.

Although an Organization's Marketing Activity Focuses on Assessing and Satisfying