Four factors are required for marketing to occur: (1) two or more parties (individuals or organizations) with unsatisfied needs; (2) a desire and ability on their part to be satisfied; (3) a way for the parties to communicate; and (4) __________.
A)an affordable and actionable advertising campaign
B)something to exchange
C)a healthy competitive environment
D)government approval
E)an ability to see hidden potential within an environmental force

Question

Quizplus · Accepted Answer

The fourth factor required for marketing to occur is something to exchange, whether it be goods, services, or another form of value. Without something to exchange, there is no exchange of value and therefore no marketing.

Four Factors Are Required for Marketing to Occur: (1) Two