People with both the desire and ability to buy a specific offering such the Cool Mint Chocolate Clif bar are referred to as
A)shoppers.
B)a customer base.
C)a market.
D)a bazaar.
E)an emporium.

Question

Quizplus · Accepted Answer

A market refers to the group of people who have both the desire and ability to purchase a specific offering, in this case, the Cool Mint Chocolate Clif bar. Shoppers refer to people who are currently browsing or looking for products, while a customer base refers to the group of people who have already made purchases. Bazaar and emporium refer to a market or marketplace, but they do not specifically identify the group of people who have both the desire and ability to purchase a specific offering.

People with Both the Desire and Ability to Buy a Specific