A local university offers business courses for a target market of people who currently work and want to take refresher courses for certification in their business field (marketing, accounting, etc.). Which of the following would be the most effective way to communicate with the target market, bearing in mind that communication must be both effective and economical?
A)Put announcements on campus bulletin boards.
B)Distribute promotional materials during classes.
C)Advertise on national television.
D)Advertise on local hip-hop radio shows.
E)Advertise in the local newspaper.

Question

Quizplus · Accepted Answer

Advertising in a local newspaper is likely to be the most cost-effective way to reach the target market. This audience is likely to be located within the local area, and newspaper advertising is generally more affordable than television or radio ads. Putting announcements on bulletin boards or distributing promotional materials during classes may reach the target market, but is likely to be less effective than a targeted newspaper ad.

A Local University Offers Business Courses for a Target Market