Which element of the marketing mix is demonstrated when Mars, Inc., has a sale on M&M brand candies?
A)product
B)price
C)promotion
D)place
E)production

Question

Quizplus · Accepted Answer

Price is the element of the marketing mix demonstrated when Mars, Inc., has a sale on M&M brand candies. The price is being temporarily reduced to incentivize customers to make a purchase, which is a pricing strategy.

Which Element of the Marketing Mix Is Demonstrated When Mars