When a company places an ad on Google, the action is a tactic of the __________ element of the marketing mix.
A)product
B)price
C)promotion
D)place
E)process

Question

Quizplus · Accepted Answer

Placing an ad on Google is an example of promotion, which is one of the elements of the marketing mix that involves promoting and communicating the value of the product or service to the target audience. The other elements of the marketing mix are product (what is being sold), price (the value placed on the product), and place (where and how the product is distributed and sold). Process is sometimes added as a fifth element, and it refers to the processes and procedures involved in delivering the product or service to the customer.

When a Company Places an Ad on Google, the Action