Put simply,a functional approach to mass communication centers on audiences' use of media.

Question

Quizplus · Accepted Answer

A functional approach to mass communication focuses on how audiences use media, rather than just analyzing the content or production of media messages. It aims to understand how media satisfies audience needs, such as information, entertainment, and social connection, and how media influences individuals and society as a whole. Therefore, the statement is true.

Put Simply,a Functional Approach to Mass Communication Centers on Audiences