The social and media environment for advertisers changed drastically in the 1980s and 1990s because:

Question

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Cable TV presented many new and specialized channels, new forms of video marketing (such as infomercials and home shopping) emerged, political changes in Europe created opportunities for global marketing, and advertisers were facing a more culturally diverse marketplace. All of these factors contributed to the drastic changes in the social and media environment for advertisers in the 1980s and 1990s.

The Social and Media Environment for Advertisers Changed Drastically in the 1980s