The media mix for business-to-business advertising:
A) differs from that for consumer advertising
B) emphasizes personalized media
C) tends to focus on business and trade publications
D) finds direct mail more effective than it is for consumer advertising
E) all of these
Correct Answer:
Verified
Q14: _ occurs when companies create messages that
Q15: Retail advertisers are also called _ advertisers.
A)national
B)vendor
C)franchise
D)local
E)consumer
Q16: Which of these phases of an advertising
Q17: Identifying the target audience is one goal
Q18: Positioning is most commonly considered during the
Q20: When compared to consumer advertising,business-to-business advertising
A)has a
Q21: Print ads use thumbnail sketches and rough
Q22: Advertisements for restaurant supplies are business-to-business ads,while
Q23: Tropicana orange juice is an example of
Q24: The account services department of an ad
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