
Golden Valley Microwave Foods,Inc.is the manufacturer of ACT II popcorn.In its early years,the company had trouble financing the development and marketing of products for the microwave,so it chose to participate in a financial arrangement in which it agreed that it would not sell ACT II popcorn in supermarkets or grocery stores.Which element of the marketing mix was most influenced by this arrangement?
A) product
B) place
C) price
D) public relations
E) promotion
Correct Answer:
Verified
Q41: The Hallmark Company was inspired by the
Q47: _ is a strategy that attempts to
Q79: John R.Harland Company is best known for
Q96: In order to expand its sales into
Q97: Clay Market began as a retailer of
Q100: The _ is a tool for allocating
Q102: Apple Inc.is now offering the iPhone 3G
Q103: Which of the following represents a business
Q104: Which of the following category in the
Q105: John R.Harland Company is best known for
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents