Elise is purchasing a wood plane molder on behalf of her employer's furniture manufacturing business firm.She is being cautious about her selection because this machine will be the heart of the company's new venture into the manufacturing of custom molding.What is Elise likely doing?

Question

Quizplus · Accepted Answer

Elise is being cautious about her selection because this machine will be the heart of the company's new venture into the manufacturing of custom molding. This indicates that the purchase decision involves a new task purchase, which means the company has not made a similar purchase in the past and requires extensive research and evaluation of alternatives before making a decision. Elise's caution is a typical characteristic of new task purchases.

Elise Is Purchasing a Wood Plane Molder on Behalf of Her