U.S.consumers rank certain characteristics as important to the quality of a product or service.Which of these characteristics would rank as the most important for a car sharer who wants a car on-demand most of all?
A) reliability
B) trusted brand name
C) ease of using the service
D) price
E) easy maintenance

Question

Quizplus · Accepted Answer

For car-sharing firms,the target market are people who no longer view car ownership as a status symbol but rather focus on the convenience and practicality issues.

USconsumers Rank Certain Characteristics as Important to the Quality of a Product