Question 1

Which of the following is not one of eBay's m-commerce marketing tools?
A) StubHub
B) Fashion
C) RedLaser
D) eBay
E) none of the above

Accepted Answer

For Internet consumer research,all of the above are eBay tools,including the eBay auction site itself.

Question 2

eBay's Selling,Fashion,and RedLaser apps are nonmarketing-controlled information sources.

Accepted Answer

Nonmarketing-controlled information sources are those that are not directly under the control of the marketer, such as customer reviews and third-party apps like eBay's Selling, Fashion, and RedLaser.

Question 3

The combination of apps and smartphones eliminates __________.The cultural impact of this is that consumers and marketers interact in situations where a purchase would be unthinkable before.
A) downtime
B) driving
C) closed stores
D) in-store browsing
E) comparison shopping

Accepted Answer

The combination of apps with mobile devices enables browsing and purchasing virtually anywhere at any time,especially during downtime.

Question 4

What does it mean when we say m-commerce applications level the playing field for shoppers?
A) Consumers can deal directly with the sellers just like using eBay.
B) m-commerce means tax free shopping in many states.
C) It makes the market a buyer's market.
D) Consumers can comparison shop on the price and features of a product.
E) all of the above

Accepted Answer

In the evaluation of alternatives and purchase,the consumer,as much as the marketer,has access to information about price and selection,especially in regard to traditional stores.

Question 5

m-commerce only benefits online stores.

Accepted Answer

Consumers can search for information about brick-and-mortar stores and even make purchases from them with the assistance of m-commerce technology.

Question 6

An eBay VP said of his company's m-commerce business,"We want consumers to engage when they don't have a purchase in mind." What kind of consumer involvement does he most likely mean?
A) product involvement
B) enduring involvement
C) shopping involvement
D) emotional involvement
E) all of the above

Accepted Answer

Enduring involvement represents an ongoing interest in some product or activity.The consumer is always searching for opportunities to consume the product or participate in the activity.

Question 7

Using a mobile app such as RedLaser,a bar code scanner for smartphones,would assist in what kind of decision making?
A) limited decision making
B) extensive decision making
C) routine decision making
D) all of the above
E) none of the above

Accepted Answer

Even for very expensive products,such as home or car purchases,bar codes are often used on For Sale signs and the like.

Question 8

Using a camera phone and the Fashion app to see how an outfit looks on you is an example of what aspect of the consumer decision-making process?
1)Need recognition
2)Information search
3)Evaluation of alternatives
4)Purchase
5)Postpurchase behavior
A) 1, 2, 4, & 5
B) 3
C) 1, 2, & 3
D) 1 & 3
E) 2 & 3

Accepted Answer

Information search involves searching for alternatives and the evaluation of alternatives determines the desired selection.

Question 9

Most people are now comfortable with spending just under $1,000 when making m-commerce purchases.

Accepted Answer

According to several surveys, most people are now comfortable with spending just under $1,000 when making mobile commerce purchases.

Question 10

In cultures where consumers are reluctant to use credit cards,they might be just as reluctant to make purchases on a smartphone and thus restrict their m-commerce activities to research.

Accepted Answer

If consumers in a certain culture are hesitant to use credit cards, they may also be hesitant to make purchases on a smartphone. Therefore, they may only use their smartphones for research purposes and not engage in actual m-commerce transactions.

Quiz 12: Case Study eBay: Creating Customers on the Move

Which of the following is not one of eBay's m-commerce marketing tools?

eBay's Selling,Fashion,and RedLaser apps are nonmarketing-controlled information sources.

The combination of apps and smartphones eliminates __________.The cultural impact of this is that consumers and marketers interact in situations where a purchase would be unthinkable before.

What does it mean when we say m-commerce applications level the playing field for shoppers?

m-commerce only benefits online stores.

An eBay VP said of his company's m-commerce business,"We want consumers to engage when they don't have a purchase in mind." What kind of consumer involvement does he most likely mean?

Using a mobile app such as RedLaser,a bar code scanner for smartphones,would assist in what kind of decision making?

Using a camera phone and the Fashion app to see how an outfit looks on you is an example of what aspect of the consumer decision-making process? 1) Need recognition 2) Information search 3) Evaluation of alternatives 4) Purchase 5) Postpurchase behavior

Most people are now comfortable with spending just under $1,000 when making m-commerce purchases.

In cultures where consumers are reluctant to use credit cards,they might be just as reluctant to make purchases on a smartphone and thus restrict their m-commerce activities to research.