An eBay VP said of his company's m-commerce business,"We want consumers to engage when they don't have a purchase in mind." What kind of consumer involvement does he most likely mean?

Question

Quizplus · Accepted Answer

Enduring involvement represents an ongoing interest in some product or activity.The consumer is always searching for opportunities to consume the product or participate in the activity.

An EBay VP Said of His Company's M-Commerce Business,"We Want