The perception of a brand created by the various associations held about the brand is

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Brand image is the perception of a brand created by the various associations held about the brand. It is how consumers perceive and interpret the brand based on their experiences, beliefs, and feelings. Brand identity refers to the way a company presents and communicates itself to the market, while brand equity is the value a brand adds to a product or service. Brand position is the unique place a brand occupies in the minds of its customers in relation to its competitors.

The Perception of a Brand Created by the Various Associations