Customer relations and personal selling are tools that are especially effective during the ________ stage of the hierarchy model for sports.

Question

Quizplus · Accepted Answer

Customer relations and personal selling are used to maintain and strengthen the relationship between the customer and the sports entity. This is typically done during the loyalty stage of the hierarchy model, where the customer has already made multiple purchases and has shown a preference for the brand or team. During this stage, it is essential to provide excellent customer service, personalized experiences, and incentives for continued loyalty, all of which can be achieved through customer relations and personal selling strategies.

Customer Relations and Personal Selling Are Tools That Are Especially