The relationship between high-involvement fans and sports objects requires a close geographic connection.
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Q4: Direct consumption of sports is when a
Q5: Fans with emotion-based involvement most likely express
Q6: Spending time with friends and family is
Q7: It is easier for a large city
Q8: The decision to follow a sports team
Q10: Cognitive involvement pertains to the personal relevance
Q11: A framework to identify influences on direct
Q12: Cognitive involvement is the personal relevance a
Q13: Sports entertainment brands possess a unique advantage
Q14: Situation-based and geographic-based fans have connections with
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